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Interups, a wealth management startup, is forging ahead in transforming investment opportunities through the tokenization of non-traditional assets. Their innovative approach integrates traditional investment avenues with the digital asset market, focusing on tokenizing assets like gold, rice, virtual food carts, whiskey, fractional plane seats, iron ore, residential square feet, renewable energy (solar), and carbon credits.

In a strategic move, Interups has partnered with DigiShares, a provider of white-label tokenization solutions for real-world assets. By leveraging DigiShares’ platform, Interups plans to tokenize these non-conventional assets, providing the public with diversified investment opportunities.

Laxmi Prasad, Chairman & CEO of Interups, emphasized the importance of the partnership with DigiShares in democratizing investments in traditionally illiquid assets. The collaboration aims to create equal opportunity access for retail and common investors in previously hard-to-access markets.

Claus Skaaning, Co-Founder and CEO of DigiShares, expressed optimism about working with Interups on this project. Leveraging DigiShares’ white-label tokenization platform, the partnership aims to position Interups as a potential future player in the tokenization space.

About Interups

Interups is a wealth management startup that is pioneering in the tokenization and digitization of non-traditional assets. Beyond offering investment opportunities, the company aims to transform how assets like agricultural products, precious metals, spirits, aviation, real estate, solar farms, and carbon credits are owned and traded.

About DigiShares

DigiShares provides white-label tokenization solutions for real-world assets, offering an end-to-end turn-key solution that combines token and investor management, corporate actions, and trading. Their solutions empower asset owners and fund managers to digitize and automate processes, reduce administrative costs, fractionalize and democratize, and provide increased liquidity through a built-in marketplace.

Photo by Adrien Olichon on Unsplash

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