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LIFULL Launches Liquid Full-Scale Crowdfunding Platform for Joint Real Estate Ventures in Japan using Securitize Technology

The new crowdfunding platform will reduce costs and simplify the process for token issuers, provide more transparency for investors, and enable secondary market liquidity.

LIFULL Co., Ltd., operator of the Japanese real estate listing website “LIFULL HOME’S”, and Securitize, the leading global SaaS solution for enabling digital securities (security tokens), have announced the launch of their new digital securities powered crowdfunding platform for Japanese real estate ventures — the result of a successful collaboration that began in early 2020.

The partnership between LIFULL and Securitize represents a powerful evolution for the global digital securities industry, as the two companies have the knowledge, experience, and financial backing to develop and implement cutting-edge digital securities technology for financial markets.

The new platform will enable issuers to create and manage real estate offerings by combining LIFULL’s broad connections to the Japanese real estate industry and experience in blockchain PoCs with Securitize’s proven full-stack compliance technology for digital securities. This will provide issuers with a more affordable, compliant, and easier to use onboarding and management system while offering investors increased transparency and secondary trading options previously unavailable to such investments.

“Our work with Securitize will help expand the adoption of blockchain technology across the real estate crowdfunding industry, and by converting real estate to a digital asset we will be bringing all the convenience that comes with it” Tsunahiro Matsuzaka, Leader, LIFULL Blockchain Group

“The full-scale launch of the LIFULL security token issuance platform for real estate ventures, that is open to broader issuers and investors, is a tremendous accomplishment for both LIFULL and Securitize, and it validates our vision of Japan as a global leader in the adoption and development of digital securities” Eiji Kobayashi, Country Head, Japan at Securitize.

Key features include:

  • Regulated by the MLIT (Japanese Ministry of Land, Infrastructure, Transport, and Tourism)

Under the Act on Specified Joint Real Estate Ventures

  • Efficient templatized issuances

Making it easier for small-scale offerings to be carried out efficiently.

  • Ability to add digital security (security token) publishing and transfer features to existing real estate crowdfunding sites
    Linking digital security issuances to existing real estate crowdfunding equity issuance enables the digital securities to be issued with minimal changes in the existing business operation.
  • Secondary market liquidity enabled
    In a first for this market, transfers between investors using issued digital securities will be possible, subject to applicable rules and restrictions.


Securitize is modernizing capital markets by enabling digital securities, making it easier for eligible investors to own, manage, and trade digital securities within designated capital markets for equity, funds, fixed income, and real estate. Securitize is the only SEC Registered Transfer Agent integrated with multiple regulated US-based marketplaces with a working protocol and live issuers. The company also offers KYC/AML and capital management services. Securitize, Inc. is not a registered broker-dealer and does not make any endorsement of offerings. More information can be found at www.securitize.io.


LIFULL Co., Ltd. and its corporate group currently provide services in 63 countries worldwide, based on the Group’s corporate message: Make every LIFE FULL.

In addition to its primary service, the real estate and housing information site LIFULL HOME’S, the LIFULL Group is also expanding the scope of its business operations to include various other domains that enrich people’s lives and lifestyles; including its revitalization efforts for rural Japan, which focus primarily on the regeneration of vacant housing, LIFULL Nursing Care, which offers services to match the lifestyle needs of senior citizens, and LIFULL FaM, which provides support to mothers to enable a balance between work and childcare commitments.

The LIFULL Group aims to become the best life-event database and solution company in the world and to create a society in which more people can enjoy true happiness and peace of mind. For more information, visit https://lifull.com/en/company/

Photo by Alex Knight from Pexels

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