Project Ark and Lay’s Romania are bringing the world something it can never have too much of: SMILES. Lay’s, a PepsiCo brand, has launched an “ImpactNFT” composed from over 3,000 smiles from Lay’s lovers.  The ImpactNFT is a first-of-its-kind for Lay’s, and PepsiCo, incorporating social marketing with blockchain technology to deliver both community and environmental impact to blockchain natives, conscious consumers […]