Project Ark and Lay’s Romania are bringing the world something it can never have too much of: SMILES. Lay’s, a PepsiCo brand, has launched an “ImpactNFT” composed from over 3,000 smiles from Lay’s lovers. The ImpactNFT is a first-of-its-kind for Lay’s, and PepsiCo, incorporating social marketing with blockchain technology to deliver both community and environmental impact to blockchain natives, conscious consumers […]
LCX is looking to establish a new standard for security tokens and tokenized digital assets on Polkadot, with guidance from Parity Technologies. LCX is operating a regulated cryptocurrency exchange for a variety of digital assets and has launched a powerful DEX aggregator called “Fire Salamander”. Furthermore, LCX has developed its own proprietary blockchain protocol to deliver a […]
UREEQA is helping to make more digital art history in South America with the world’s first Brazilian Carnival NFT on behalf of the legendary Império Serrano samba school and the Brazilian entertainment company Abrakazum. In addition to a piece of unique Carnival-related art, the samba school will tokenize the Império Serrano flag carried during the […]
