Harnessing Blockchain and AI for Customer Loyalty

This programme has been specifically devised for C-suite executives and senior managers aiming to gain a practical and contextualised understanding of blockchain and machine learning within the context of loyalty and customer churn.

The programme is delivered in the form of taught-as-live interactive lectures on Zoom, combining abstract conceptual theory with applied examples. By the end of the course participants will have an action plan of how these technologies can solve real problems within their organisation.

The event will run over four 2-hour sessions:

20th April: 4.00pm – 6.30pm (GMT)

27th April: 4.00pm – 6.30pm (GMT)

4th May: 4.00pm – 6.30pm (GMT)

11th May: 4.00pm – 6.30pm (GMT)

Core Skill Areas and Competencies Addressed:

· Exploring Data Science Fundamentals with Python and Jupyter Notebooks

· Introduction to and Applications of AI including: Machine Learning, Deep Learning, and NLP

· Applying the Machine Learning Pipeline to a Machine Learning Project

· Making Predictions to cut costs with Machine Learning

· Introduction to core blockchain concepts

· Understanding the Business value of blockchain and key use cases

· Blockchain tokenization and how it can be applied to enterprise applications such as customer loyalty programmes

This course will be structured in 3 sections:

· Section 1: Analysing and making predictions about customer churn with Data Science and AI

· Section 2: Building a customer loyalty programme with blockchain

· Section 3: Independent or small group project applying what participants learned in Sections 1 and 2 to create a presentation of how they would apply AI and blockchain within their respective organisations

Each participant that completes the course will receive:

· Access to Jupyter notebooks referenced in class

· Annotated bibliography of relevant online resources and case studies

· Confidence required to discuss and plan for emerging tech projects utilizing AI and blockchain

· Key data, case studies, and use cases to explain the utility and business value of AI and Blockchain to their internal stakeholders and clients

· A certificate of completion from Edinburgh Business School