Project Ark and Lay’s Romania are bringing the world something it can never have too much of: SMILES. Lay’s, a PepsiCo brand, has launched an “ImpactNFT” composed from over 3,000 smiles from Lay’s lovers. The ImpactNFT is a first-of-its-kind for Lay’s, and PepsiCo, incorporating social marketing with blockchain technology to deliver both community and environmental impact to blockchain natives, conscious consumers […]
LCX is looking to establish a new standard for security tokens and tokenized digital assets on Polkadot, with guidance from Parity Technologies. LCX is operating a regulated cryptocurrency exchange for a variety of digital assets and has launched a powerful DEX aggregator called “Fire Salamander”. Furthermore, LCX has developed its own proprietary blockchain protocol to deliver a […]
