New Book Explores the Emergence of the Asset Tokenization Industry

Copenhagen, Denmark – June 25, 2025 — What does it take for a new financial industry to emerge? And how did the idea of asset tokenization grow into a global conversation about transforming the infrastructure of capital markets?

These are among the questions explored in Asset Tokenization – The Arrival of a Transformative Trillion-Dollar Industry, a new book by Danish writer and fintech commentator Michael Juul Rugaard. Published today on Amazon in paperback and Kindle editions, the book traces the historical roots of tokenization and analyzes its current state and future potential.

With a focus on real developments rather than hype, the book offers an accessible introduction to the field while also diving deeper into selected asset classes such as financial instruments, real estate, fine art, and private equity.

“It’s a great privilege to witness the birth of a new industry,” says Rugaard. “For some time, I’ve wanted to write about how it came into being and how it continues to evolve.”

“Experts agree that the potential for tokenization is huge. The challenge now is to realize that potential — and to focus on the areas where tokenization truly makes sense.”

Michael Juul Rugaard is a Danish writer, editor, and entrepreneur with a background in communication, language, and literature. He holds a master’s degree from the University of Copenhagen and is a founding partner of The Tokenizer. Since 2015, he has written extensively on blockchain and digital assets and authored numerous reports and whitepapers. Earlier in his career, he worked in senior communications roles for international clients such as IBM, Lenovo, Maersk Line, and Discovery Channel. This is his second book.

The book is available now on Amazon:
https://mybook.to/tokenization

For media inquiries or interviews, please contact:
Arnaldur Skorri Jónsson
📩 Email: [email protected]
🌐 Website: https://www.linkedin.com/in/addijonss/

Image by Pawel Czerwinski from Unsplash

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