Capital Block, the only dedicated NFT sports and entertainment agency, has today been announced as the official agency of football club Legia Warsaw, the current Polish league champions and the most successful Polish football club in history.
It is the first time that a European football club has announced an official partnership with a dedicated NFT agency.
Capital Block’s remit will be centred around helping the football club and its fans better engage with each other. In its capacity as Legia Warsaw’s NFT agency, Capital Block will be responsible for:
- Identifying, creating, and building a clear NFT strategy
- Identifying assets that can be created as NFTs while developing new concepts
- Growing Legia Warsaw’s NFT community
- Helping increase fan understanding of NFTs and the value they bring to fans
- Launching NFTs to Legia Warsaw fans
- Advising on the best NFT platforms and marketplaces for Legia Warsaw to partner with
NFTs are a unique digital asset that can be purchased, sold and collected – this can include images and videos, and much more. In sports, NFTs allow fans to get closer to their club than ever before, often by offering added utility such as behind-the-scenes access. NFTs, if done properly, provide a brand-new way for clubs to engage with their fans.
Capital Block says that the NFT market is currently significantly untapped by football clubs and indeed all sports teams in Europe. The company says that this is because football clubs are struggling with firstly understanding the NFT landscape in its entirety, and secondly, overcoming the challenge of how to make NFTs relevant to fans.
Tim Mangnall, CEO of Capital Block, comments: “We are thrilled to be working with Legia Warsaw and enabling its fans to get even closer to the club they love through NFTs.”
“Legia has recognised the need for a long-term, well thought-out NFT strategy to build an engaged community of passionate football fans.”
“We’ll now get working on NFTs that mark and represent some of the most iconic players and moments in the club’s history, as well as ensuring that Legia NFTs have utility to its fans – that these NFTs help them get closer to their club.”
“This should be a watershed moment in European football. Legia Warsaw is the first and currently only European club with an official NFT agency: every other football club on the continent is now behind the Polish league champions.”
“NFTs have the potential to be the most powerful fan engagement tool available to sports clubs. Every club around the world needs to have a NFT strategy in place for the long term and we look forward to helping many of these clubs and teams connect with their fans through NFTS.”
Paweł Kokosza, Legia Warsaw Commercial Director comments: “We believe that this partnership with Capital Block will help us further unlock the potential of the most popular sports brand in this part of Europe, which Legia Warsaw undoubtedly is. For us, it is once again a pioneering step in our commercial development and as we explore and commit to new areas of modern business.”
About Capital Block
Capital Block is the only dedicated Sports and Entertainment NFT agency focusing on Sports Clubs and Teams. Capital Block
Capital Block currently works with Galatasaray, with more major partnerships to be announced in 2022. Capital Block as an NFT agency is platform neutral, meaning it identifies the best opportunities for their clients by connecting them with the right partners, while building their NFT community and long-term strategy which is an essential component to any NFT project.
Capital Block is the evolution of Capital Sports Media, which owns and manages Sports inventory and general media activity across football clubs in Europe, Middle East, North Africa and Turkey.
Capital Block’s CEO is Tim Mangnall. Tim also has the same role at Capital Sports Media, which he joined in 2017 before carving out Capital Block. Prior to that he was Commercial Director at Premier Sports Network, the specialist sports and commercial agency to the sports and entertainment industries.
About Legia Warsaw
Legia Warsaw is the most successful club in Poland with 15 championship titles and 19 Polish Cup trophies, and also tops the Ekstraklasa all time table. The most popular and famous club in Central Europe, its social media are followed by nearly 2 million fans. Legia was founded in 1916 by soldiers of Marshal Józef Piłsudski on the Eastern Front of World War I. Legia stadium is located at 3 Łazienkowska Street in Warsaw, and has capacity of 31 thousand seats. As the onlyPolish club, Legia played twice in the UEFA Champions League group stage — in the 1995/1996 and 2016/17 seasons. The club’s greatest achievements internationally are the 1969/1970 European Cup semi-final, the 1990/1991 Cup Winners’ Cup semi-final, and the 1995/1996 UEFA Champions League quarter-final. Two years ago, the club opened Legia Training Center — the state-of-the-art facility of this kind in Central Europe.
Image by Emilio Garcia on Unsplash
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